Bethpage Brand Promise.
Who we are, and what we believe.
Bethpage Federal Credit Union has been serving its members and their communities for over 75 years.
From the time we first opened our doors in 1941, we have kept our promise to continually meet the needs of our members by providing leading products and exceptional service.
We have also maintained our goal of helping our members achieve their dreams of a better life. Caring about what they care about so much that we made it our tagline. And, we are committed to enriching employees’ lives for the same reason – we care about what you care about.®
Enriching Lives of our members, employees and communities.
Building Brand Equity.
What makes the Bethpage brand powerful?
A strong brand is built on credibility. A strong brand creates an identity that is universally understood by every consumer that interacts with its products and services. Recognition, consistency, and connection help establish a brand that you can trust.
The Bethpage brand is more than our logo, our colors or our tagline.
It is powerful because of the promise it represents and the credibility we have established by living that promise every day for so many years.
Recognition comes from the way we present ourselves to the public. The physical manifestations of the Bethpage brand translate our message into a visual identity that members internalize and remember.
Members commit to our brand because they know what they’re getting. The Bethpage brand offers unification and clarity, and though the tone might change for the product or audience, the core message remains the same.
Our members want to feel like they’re a part of the Bethpage brand. Through this feeling of connectivity, they can become advocates of our brand. Our vision, mission, and values serves as a mirror in which our members can see themselves.
Bethpage Federal Credit Union has grown from a financial institution that just served Grumman employees to one that can now welcome members from across the country. Over the years, Bethpage has stayed true to its roots by developing a brand that sets it apart from the bigger banks and provides a friendly, approachable culture. Vibrant colors, welcoming employee imagery, and content that speaks to our members honestly and clearly.
These elements make up the Bethpage visual language.